TACAW is the cultural heartbeat of Willits, Colorado—a hub for performing arts that brings the community together. Envisioned as an alternative to Aspen's exclusivity, The Arts Campus at Willits welcomes a vibrant mix of talent, from SNL alum Kevin Nealon to Grammy-winning artist KT Tunstall, along with comedians, musicians, poets, filmmakers, and more. The identity draws inspiration from the building's architecture, with angular support cables above the entry canopy shaping a design that reflects the mountains' spirit and the community's modern vision. This dynamic visual language extends into a flexible, robust system, embodying the creative energy that defines TACAW.