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R92

R92 is a female-founded skincare brand delivering powerful, acne-safe solutions that feel as luxurious as they are effective. What began as a social-first business offering skin consultations and minimal, effective products grew into a brand known for results. As it entered its next chapter, a rebrand was necessary to reflect the duality of clinical credibility and elevated beauty.

The identity balances structure and softness—beginning with a wordmark that introduces curved forms and subtle movement to evoke a sense of fluidity. Refined typographic details pair with art direction that emphasizes warmth, clarity, and confidence. Together, the brand signals a modern, inclusive approach to skincare—inviting, empowering, and timeless.