New York’s largest hospital network is leading the way in modern medicine, fearlessly challenging the status quo. From addressing systemic inequities in women’s healthcare to declaring gun violence a national health crisis, and being on the frontlines during the pandemic, this institution redefines what it means to challenge health (and raise hell). The Raise Health campaign, launched during the 2021 Super Bowl, serves as a bold call to action—pushing against societal hypocrisies like food deserts and racism that perpetuate illness. Running strong to this day, the campaign continues to challenge expectations and provoke meaningful change.