The energy category was lacking, well, energy. So when GE announced the separation of its energy, healthcare, and aviation businesses, its energy portfolio—12 independent, often competing units—faced a critical challenge: uniting under a single mission to address the global climate crisis. Galvanized by this shared ambition, GE Vernova emerged with a bold purpose: to deliver reliable, sustainable electricity to everyone, everywhere. With its rallying cry, “All In,” and a vibrant, energized brand system, GE Vernova positions itself as the trusted leader capable of transforming the industry and tackling the world’s greatest challenge.