In a time of economic uncertainty and higher stakes, CME Group set out to reassert its leadership in the world of futures trading. As retail trading brought Wall Street closer to Main Street, it introduced new investors to the dynamic opportunities of futures. CME Group needed a campaign to inspire all market participants by redefining risk—not as something to fear, but as something to manage effectively. This campaign positions CME Group as the global leader and trusted destination for trading and risk management. Featuring surfing legend Laird Hamilton, it highlights the tools and confidence CME Group provides to navigate risk and seize opportunity, no matter how challenging the environment.