When Thycotic and Centrify merged to become Delinea,
they formed one of the largest cybersecurity companies
in the world. The new company empowers Fortune 100 companies
and start-ups to seamlessly integrate adaptable security
measures that ensure everyone sees only what they should.
Our role was to help this brand rethink and visualize cybersecurity,
moving away from industry clichés like locks, keys, and hooded figures,
toward seamless, clear, and nimble solutions.
To shift perceptions of the category, Delinea needed to embody the flexibility
of great security. The resulting brand reimagined the invisible wall of complex
security as simple lines—“Sequences”—a symbol connecting the monogram, wordmark,
typography, and digital presence. This simple visual form created a flexible new
language for cybersecurity.